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We are a tour operator company founded in 1994 by the Long family with a clear vision to offer quality tour products and full-service experiences for groups and individual travelers. Over the years we have created unique tours, sourced new venues and provided unforgettable experiences for travelers. Still today that vision remains the same with our slogan, “In Finland we Care for You”. If you are looking for personalized service, local friendly guides, hassle free tours look no further. With our office in Helsinki you will always know exactly with who you are dealing with during your visit and correspondence. You can feel confident when booking with us, we are proud member of the Finnish Travel association (SMAL) and The World’s Leading Ground Operators (TWLGO).

We have long standing partnerships with many of the biggest hotel chains and boutique hotels to offer, varying from hostels to luxury 5 star hotels. Let us help you create a full program for your visit including accommodation, touring and dinners during your stay. We are flexible, easy to work with, and always ready to help you with your next visit.


We believe in producing high-quality tour products and experiences. One that is sustainable environmentally, socially, and economically – something guests will remember long after they have left our shores. It is important for us to show respect and be mindful of the country that we represent, its people and its nature. We believe in having a good long lasting working relationship with all that work with us. Having an open and good communication with all parties and paying them a fair price for services rendered results in the best possible product and happy customers. We are tour operator certified for Sustainable Travel (GSTC) by Control Union, and have been certified since 2018. To be certified by a third party auditor includes the following themes: effective sustainability planning, maximizing social and economic benefits for the local community, enhancing cultural heritage, and reducing negative impacts to the environment.We are also supporter and member of the Finnish Association for Nature Conservation. The Finnish Association for Nature Conservation (FANC) is the largest non-governmental organization for environmental protection and nature conservation in Finland with a mission to protect the Finnish natural environment, promote nature conservation, preserve cultural heritage and spark up active citizenship and strong environmental awareness.


Jan R. Long

Managing Director

Caroline R. Long

Manager – Guides & Operations

Tommy Mattsson

Manager – Transportation & Operations

Maarit Primietta

Manager – Special Groups

Markku Juustovaara

Summer Pier Operations

Kim Long

Co-Owner & Board Member

Jaana Juhola

Chief of Accounting