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We are an incoming agency specialized in Finnish tourism, founded in 1994 by the Long family. We have a clear vision to offer high quality tour products and full-service experiences for travelers.

LSS has lots of experience, having handled shore excursions for cruise ships since they started coming to Finland, more than 30 years ago. By shore excursions we mean planning, producing and monitoring of tours. Besides shore excursion, we also have long experience in handling groups of different kinds, all from big groups to independent travelers. We arrange transfers, guide booking, tours, day programs and package tours in Finland.

Through the years we have built up a large network of venues, transport companies, hotel’s, guides, and other partners. We also keep our eyes peeled for new and interesting venues, hotels and ideas. Long lasting and good relationships is very important for us.

Tours are planned meticulously, to give our customer the best possible experience. We are proud of our country and eager to show all it can offer.

If you are looking for personalized service, local friendly guides, hassle free tours, look no further. Our office is situated in the center of Helsinki. You will always know exactly with who you are dealing with during your visit and correspondence.

You can feel confident when booking with us. We are proud member of the Finnish Travel association (SMAL) and The World’s Leading Ground Operators (TWLGO).

We have long standing partnerships with many of the biggest hotel chains and boutique hotels, varying from hostels to 5 star luxury hotels. Let us help you create a full program for your visit including, accommodation, touring and dinners. We are flexible, easy to work with, and always ready to help you with your next visit.


We at LSS believe in producing high-quality tour products and experiences. Tours that are sustainable environmentally, socially, and economically – something guests will remember long after they have left our shores. It´s important for us to show respect and be mindful of our country, its people and its nature.

We believe in having a good long lasting working relationship with all that work with us. We achieve his by having open and good communication with all parties. When all parties are satisfied it results in the best possible product and happy customers.

We are tour operator certified for Sustainable Travel (GSTC) by Control Union, and have been so since 2018.

We are also supporter and member of the Finnish Association for Nature Conservation.


Jan R. Long

Managing Director

Caroline R. Long

Manager – Guides & Operations

Maarit Primietta

Manager – Special Groups

Markku Juustovaara

Summer Pier Operations

Jaana Juhola

Chief of Accounting

Kim Long

Co-Owner & Board Member